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#9 How do we educate the public about Lifestyle Medicine? (when no one knows about it)

It’s weird that most people (including health professionals) haven’t heard of Lifestyle Medicine.
 

Here are 4 ways to change that 🙂
 

1) BE REMARKABLE


When you are flexing your Lifestyle Medicine skills, be ‘worthy of remark’.


Do such a good job that people feel compelled to tell others.


If you commit to this, the public will start educating each other about LM (and you!).


2) GIVE YOURSELF


People don’t buy into a movement, they buy into YOU.


Be authentic. Be kind. Be self-expressed.


Do it in public.


When people feel they know, like, and trust you, the more they will want to hear about Lifestyle Medicine (from you!).


3) REPITITION + CONSISTENCY + PATIENCE


We may need to hear a message 5, 15, 50, 500 times before it registers.


REPEAT the power of Lifestyle Medicine, over and over (in public). 


Do it CONSISTENTLY (in public).


Then, WAIT (in private).


Patience (5-10 years +) will do the rest.


4) PARTNERSHIP MARKETING


Chances are that you don’t have a big audience.


That’s fine.


Build a mutually beneficial relationship with someone who does. When you add value to someone else’s audience, it’s called partnership marketing. 


It takes a LOT of work to build an audience. You can either put in the work yourself, or leverage off someone else’s hard work. I suggest both. But when someone does give you access to their audience, treat it with respect.


How do you show respect?


Give your partner, and their audience, more value than you are getting in return.


Partnering with people who have large audiences will turbo charge the awareness of Lifestyle Medicine within the public. 



Keep going 🙂


Much love to you and of course, myself.


Dr G


***


P.S I published my first book, Do Happy. There are 9 chapters all dedicated to Lifestyle Medicine goodness.


1) My plan is to GIFT 1000 copies. Click here to find out why.

I want to gift the book to as many LM practitioners as possible.

If you want a copy, CONTACT me below with subject line ‘DO HAPPY’ and I will make it happen.
 


2) If you have already got a copy and loved the book so far, a review on Amazon would be amazing.


Click here if you would like to leave a review.


See you next time my friends 🙂

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