If you are unsure whether you should be creating content, this is for you.
Let me walk you through the what, the why, and the incredible return on investment content creation can offer.
What is Content, really?
Content isn’t just for influencers with millions of followers. It’s for anyone with expertise that wants to share it with others. In other words, it’s for you.
The Definition:
Content is Digitised Value
- Value means it helps someone.
- Digitised means it can be delivered without your physical presence.
Examples of Content You Already Consume
- Blog posts
- Newsletters
- Social media posts
- Podcasts
- Videos
- Books
- Audiobooks
- Online courses
- Webinars
- Infographics
- E-books
Leverage: The Secret Ingredient to More Impact and Income
What Is Leverage?
“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” – Archimedes
To understand why it’s worth creating content, you need to understand leverage. Once you understand leverage, you will be disappointed about not creating content earlier.
There is how hard you work. This is the volume of effort you exert.
Then, there is how far that work can go. This depends on leverage.
Volume (how hard you work) × Leverage (how far that work goes) = Results — Alex Hormozi, Acquisition.com
Some people work super hard and still get boring results.
Some people work less and somehow get ridiculous results.
Why? Leverage.
As your business coach, there are 2 results I care about for you:
—> INCOME (how much $ you make)
—> IMPACT (how many people you help and how deeply you help them)
My aim for all of us is to increase our income and impact by expending the least amount of effort possible.
Cool?
The only way to do this is through leverage.
There are 5 Types of Leverage
- Currency
- Connections
- Content (our focus today)
- Code
- Capacity
Why Content Leverage Matters to Us
As health professionals, we’re conditioned to think in volume:
- See more patients
- Work more hours
- Stretch yourself thin
This is how we make more money and help more people.
But time and energy are finite.
So, our income and impact is finite as well.
Unless we use leverage 🙂
A Real-Life Example: My “Do Happy” Journey
One Hour at a Time Wasn’t Cutting It
One of my favourite things to teach is a concept called Do Happy.
Do Happy is revised way to interpret the Feel-Think-Do model (Cognitive Behavioural Therapy).
Doing Happy changed my life and then, became my life’s work.
I share it with anyone who will care to listen, hoping it will change their life too.
In the past, I would spend up to an hour teaching a patient or private life coaching client the Do Happy model and going through examples.
Impactful? Yes.
Efficient? No.
One Article Changed Everything
So I wrote an article explaining the model.
It took 5 hours to create.
It took me 14 seconds to send the article to a patient or client.
After 5 sends, I’d broke even on my time investment.
Every send since I have been in the green.
Scaling with a Book
I decided to take it to a whole new level.
I invested 1.5 years of consistent writing into finishing my first book, Do Happy – A way to be happy all the time.
A 400+ page, easy to read, comprehensive guide to being ridiculously happy.
Now, I give my patients a copy of my book and prescribe a few chapters to read.
When they come back to see me they already know the theory, so we can get into the fun troubleshooting stuff.
At the time of writing this,
- 324 copies sold
- 165 copies given away
That’s 489 copies of Do Happy potentially helping people, without me needing to be there.
How Do Happy ended up in Norway!
I sent a copy of Do Happy to one of my previous Life Coaching clients.
He took the book to Norway and took photos to prove that my book is better travelled than me.
Then, he left the book in a small library next to a fireplace with this message inside.
Hello weary traveler (or “G’day Cobber” as we would say in Australia).
The book you have just opened has travelled with me almost 15,000 kilometres from a small town near Canberra, Australia. It was written by my mentor and true friend “DR G” (Dr. Gihan Jayaweera).
His guidance, advice, and to be honest— genuine feedback— has turned me from a person who was overworked, overstressed, and had no time for a weekend away. To someone who turned their life around. A person who, on a whim, decided to do something “epic” and travel to literally the top of the world to experience one of the most beautiful and amazing places you will ever see.
I hope the stories, advice, and guidance in this book bring you as much joy, happiness, and growth as it has brought me.
It’s the craziest thing that my expertise could help a traveller in Norway that I will never meet.
LEVERAGE!
Enough about me. This is about YOU!
Content Scales Your Wisdom
Content adds leverage to a limited resource, you.
You can only be in one place at one time.
But content? It can be anywhere, anytime, for anyone.
Content allows you to work hard once and deliver forever.
If It’s Valuable and Repeated, Turn It Into Content
If you often say the same thing to different people… If your message is helping others… Turn it into content.
- Write an article
- Record a video
- Launch a podcast
- Run a live webinar (and record it)
- Publish a book (or a series of books)
- Build a course
Don’t hoard your value. Digitise it. Then share it.
Here’s the crazy thing!
Content is only one of FIVE forms of leverage.
What a time to be alive 😃
Much love,
Dr G
****
No Idea Where to Start? Start with a newsletter
A newsletter is the one of the best ways to deliver digitised value straight into someone’s inbox. (This is exactly what I am doing now!)
If you want my tutorial on setting up a newsletter in under 1 hour, CONTACT ME below with ‘LM NEWSLETTER’ as the subject line.
Business coaching?
CONTACT ME below ‘LM COACH’ if you would like help turning your passion for LM into a living.
Thanks Jenny for your lovely words below 🙂
Thank you so much for everything you have offered me over the last six months.
Working with you has been an incredible experience. There are so many things I appreciated. One that stands out was your responsiveness and willingness to work at my pace. I never felt pressured to follow a particular path but instead you encouraged me to experiment, explore different strategies, and find what truly worked for me. The wealth of resources you shared with me was invaluable, providing me with tools that I could immediately apply to develop my business.
Your compassionate approach made me feel understood and supported at every turn, while your penetrating questions challenged me to think deeper and find clarity in my offering.
Thanks for your unwavering encouragement, which made even the toughest decisions feel manageable. With your guidance I’ve gained both confidence and clarity and I now have a clear understanding of my Lifestyle Medicine offering and how I can develop and deliver it in a way that feels authentic and sustainable.
I would be happy to talk to anyone about my experience of our time together and would recommend you to anyone looking for a business coach who is insightful, adaptable, and genuinely invested in their client’s success.
Jenny Blagdon (Founder of Nourished)
