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#22 Your business offering is missing something VERY important


15 amazing humans have joined the 10-week LM Starter program so far!

It’s only been 3 weeks and already there has been monumental progress.

If you want to join us, CONTACT ME BELOW with a headline “KEEN”.
 

Without further ado, this week’s article…
 


I Have a Confession to Make…


Lifestyle Medicine is boring.

There… I said it.

Sure, it’s not actually boring.

There’s nothing boring about:
→ Helping someone become ridiculously happy (Check out Do Happy)
→ Putting someone’s diabetes into remission
→ Increasing someone’s health span
→ Finding an unemployed human a job #socialdeterminantsofhealth

During the LM Starter 4 Week series, I got asked perhaps the most important puzzle that lies in front of us in terms of putting LM on the map.
 

“How Do You Sell Prevention?”


It all starts with an offer. 

So we all created “offer statements”.

An offer statement is as simple as completing this sentence:
 

“I help [A person] solve [B problem] to achieve [C outcome] with [D offering].”


I’ve seen a lot of offer statements lately.

They are all ‘good’, but I couldn’t shake the feeling that most of them are kinda ‘boring’.
 

There was something really important missing.

After starting the 10-week program, I realised what it was:
 

It’s YOU.


The offers were completely unemotional and devoid of any personality.

So, what’s the flip side? 

You infuse your essence into every aspect of your offer and business.


🏃🏻‍♀️ Meet Merlene


She is a chiropractor and health coach.

Here’s her offer statement:

“I help perimenopausal and menopausal women improve their symptoms through lifestyle coaching.” 
 

That’s good. It’s also boring.
 

Let’s sprinkle some Merlene into it


Did you know that she runs ultramarathons (100km)? For most people, running a full marathon (42km) is a big deal (and it is). Merlene runs 100km…for fun.

Oh by the way, I forgot to tell you.

Merlene ran her first 100km after she turned 50!

What. A. Legend. 

Now, how does this sound?
 

“Hi, I’m Merlene. I am an ultramarathon runner. I ran my first 100km after I turned 50. I learnt a lot about my body (and menopause) on this journey. Now I help women just like me, realise that there body is capable of so much more. Getting over the hot flushes is just the start.”
 

It’s the same offer, just packaged with Merlene’s essence.

And that’s just the marathon running.

She also loves cooking, learning, reading, and listening to interesting podcasts. She is interesting.

So is EVERY SINGLE HUMAN ON THE PLANET!

As Larry Winget says, the aim is to

Find your uniqueness and exploit it in the service of others.”

Sometimes it’s hard to see your own uniqueness. 

My uniqueness is that I ‘see’ other people’s uniqueness very quickly, and I love to help them extract it in the service of others.

If you want a 2nd set of eyes on your offering and YOU, join us for the LM Starter 10 week program.

We are 3 weeks in but it’s not too late to join us if you are serious about getting your dreams off the ground. 


If you want to join us, contact me below with a headline ‘KEEN’ and let’s see if it’s a good fit. 


Much love to you and of course, myself.

Dr G
 

In case you have any doubts about joining…

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